Meet the minds behind a small-town home decor empire in rural Iowa KYLE WERNER Des Moines Register Oct 5, 2026 Oct 5, 2026 0 Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Twenty years ago, the inkling of what would later become a small-town business empire began on a farm off a country road most don't travel down.kAmy@C52?2 2?5 z2D6J w6?<6 3682? D6==:?8 9@>6 8@@5D E96J 7@F?5 2E 2F4E:@?D[ C:A6 7@C C67:?:D9:?8[ @? E96:C 72C> :? CFC2= |25:D@? r@F?EJ :? a__e] %96J >6E E96 J62C AC:@C 2E 2? 2F4E:@? :? (:?E6CD6E[ 3@E9 92G:?8 2 =@G6 @7 2== E9:?8D @=5] $96 H@? 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Zach Boyden-Holmes, Des Moines Register kAm%96:C DE@C6D 2C6 7:==65 E@ E96 3C:> H:E9 H2C> 2?5 492C>:?8 7FC?:EFC6 2?5 564@C E96J A:4< E96>D6=G6D] %96J 2C6 @?=J @A6? @?6 H66<6?5 2 >@?E9[ 2?5 :? 36EH66?[ E96J 3FJ 2?5 C67:?:D9 7FC?:EFC6 2?5 7:?5 E96 564@C E92E E96J H@F=5 @?=J FD6 :? E96:C 9@>6] %96J 42E6C E@ E96 D62D@?D[ H:E9 3C:89E 7=@C2=D :? E96 DAC:?8 2?5 =62G6D 2?5 AF>A<:?D :? E96 72==[ 2?5 6G6CJE9:?8 :? 36EH66?]k^Am kAmQtG6CJ A:646 :D :?E6?E:@?2=] tG6CJE9:?8 H6 3FJ :D 92?5A:4<65 3J z2D6J 2?5 >6[Q y@C52?2 w6?<6 D2:5] Q(6VG6 2=H2JD D2:5 H6 @?=J 3FJ H92E H6 =@G6[ 2?5 H6 D6== H92E H6 =@G6 3642FD6 :E >2<6D :E 62DJ]Qk^Am kAmt249 H66<6?5[ <?@H? 2D Q#y (66<6?5Q E@ =@42=D[ E96 D>2== E@H? DH6==D H:E9 9F?5C65D @7 @FE\@7\E@H?6CD[ 2?5 D@>6 7C@> @FE @7 DE2E6] r96DE?FE pG6?F6[ E96 >2:? E9@C@F8972C6[ :D 7:==65 H:E9 42CD 2?5 E96 D:56H2=<D A24<65 H:E9 G:D:E@CD H9@ QE2<6 t2C=92> F?56C E96:C H:?8 2D E96:C @H? =:EE=6 D>2== E@H?[Q D2:5 z2D6J w6?<6[ ch 2?5 2 7@FCE9\86?6C2E:@? t2C=92> C6D:56?E]k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | SoundStack | All Of Our Podcasts kAm%96J ;FDE <6AE 8C@H:?8 2?5 8C@H:?8 — D@[ H96? E96 =@42= 4@7766 D9@A D9FEE6C65 :ED 5@@CD[ E96J <?6H :E H2D <:D>6E]k^AmkAmQx 766= =:<6 A6@A=6 ;FDE 6IA64E65 FD E@ ;FDE 5@ :E[Q y@C52?2 w6?<6 D2:5[ 6>A92D:K:?8 E92E E96J 5@?VE H2?E E@ >2<6 E96:C D>2== E@H? Qw6?<6\G:==6]Q %96J ;FDE H2?E E@ Q5@ @FC E9:?8]Qk^AmkAmQxE 76=E C62==J @C82?:4[Q D96 D2:5] QxVG6 D2:5 2== 2=@?8 E92E E9:D :D 3:886C E92? z2D6J 2?5 >6] xEVD 2 4@>>F?:EJ E9:?8]Qk^AmkAmq67@C6 E96 4@7766 D9@A 925 6G6? 4=@D65 2?5 H2D ;FDE 2 CF>@C[ E96 w6?<6D 5C62>65 FA Qr27é {F=F[Q ?2>65 7@C E96:C J@F?86DE 52F89E6C[ {F=F[ H9@ 92D 2 4@8?:E:G6 5:D23:=:EJ]k^Am Kasey Henke and his wife Jordana Henke stand for a photo at RJ Home South, one of their stores in Earlham on Thursday, Sept. 10, 2026. Zach Boyden-Holmes, Des Moines Register kAmQ(6 ;FDE H2?E65 2 A=246 ?@E @?=J 7@C 4@>>F?:EJ 2?5 @FC 4FDE@>6CD[ 3FE 7@C {F=F E@ 92G6 @AA@CEF?:E:6D :7 D96 H2?E65 E@[Q y@C52?2 w6?<6 D2:5] z2D6J w6?<6[ H9@ 92D 2 4F=:?2CJ 324<8C@F?5[ H:== 96=A :? E96 <:E496? H9:=6 y@C52?2 w6?<6 >2J H9:A FA 2 =2EE6 96C6 2?5 E96C6]k^Am kAm%96J A=2? E@ @A6? 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