Meet the minds behind a small-town home decor empire in rural Iowa KYLE WERNER Des Moines Register Oct 5, 2026 4 hrs ago 0 Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Twenty years ago, the inkling of what would later become a small-town business empire began on a farm off a country road most don't travel down.kAmy@C52?2 2?5 z2D6J w6?<6 3682? D6==:?8 9@>6 8@@5D E96J 7@F?5 2E 2F4E:@?D[ C:A6 7@C C67:?:D9:?8[ @? E96:C 72C> :? CFC2= |25:D@? r@F?EJ :? a__e] %96J >6E E96 J62C AC:@C 2E 2? 2F4E:@? :? (:?E6CD6E[ 3@E9 92G:?8 2 =@G6 @7 2== E9:?8D @=5] $96 H@? E96 2F4E:@?[ 3FE 96 H@? 96C 962CE] p?5 3FD:?6DD 3@@>65]k^AmkAmQ(6 3@E9 H@?[Q y@C52?2 w6?<6 E@=5 E96 s6D |@:?6D #68:DE6C] Q%92E H2D E96 368:??:?8 @7 :E] p?5 H6 ?6G6C =@@<65 324<]Qk^Am kAmx? a_`_[ E96J 3682? #6D4F65 yF?< :? 2 D>2==[ 9:DE@C:4 DE@C67C@?E :? t2C=92>] %96J @A6?65 2 D64@?5 DE@C67C@?E[ ;FDE 2 3=@4< ?@CE9 :? a_`g[ 7@C >@C6 H@C<DA246 2?5 E@ D6== >@C6 564@C[ 2?5 C63C2?565 2D #y w@>6] x? a_ac[ E96J @A6?65 #@D6 2?5 yF?6[ 2 3@FE:BF6 2EE24965 E@ E96:C @C:8:?2= DE@C67C@?E[ 2? 9@>286 E@ E96:C 52F89E6CDV >:55=6 ?2>6D]k^Am People are also reading… Shenandoah's Gough ready for strong football finish before continuing military career Buttry sparks offensive explosion for Shenandoah football Clarinda volleyball completes 2nd straight unbeaten week with win over Sidney Shenandoah boys earn Glenwood cross country championship A point from each Clarinda/Shenandoah singles tennis match Clarinda tennis falls to Boone in regional final Updated state rankings for Clarinda FB, Shenandoah boys XC, Sidney VB drops out Southwest Iowa high school football rankings after Week 5 Carlson family farm in Page County receives Wergin Good Farm Neighbor Award Clarinda tennis battles past Shenandoah for 6th straight regional final appearance Clarinda Schools, Agriland continue partnership Ranking the Top 10 volleyball teams in Southwest Iowa Shenandoah volleyball looking to take next step in season's final weeks Red Oak nursing home cited for violations after resident dies by suicide Clarinda, Sidney volleyball earn conference wins Kasey Henke and his wife Jordana Henke stand for a photo at RJ Home South, one of their stores in Earlham on Thursday, Sept. 10, 2026. Zach Boyden-Holmes, Des Moines Register kAm%96:C DE@C6D 2C6 7:==65 E@ E96 3C:> H:E9 H2C> 2?5 492C>:?8 7FC?:EFC6 2?5 564@C E96J A:4< E96>D6=G6D] %96J 2C6 @?=J @A6? @?6 H66<6?5 2 >@?E9[ 2?5 :? 36EH66?[ E96J 3FJ 2?5 C67:?:D9 7FC?:EFC6 2?5 7:?5 E96 564@C E92E E96J H@F=5 @?=J FD6 :? E96:C 9@>6] %96J 42E6C E@ E96 D62D@?D[ H:E9 3C:89E 7=@C2=D :? E96 DAC:?8 2?5 =62G6D 2?5 AF>A<:?D :? E96 72==[ 2?5 6G6CJE9:?8 :? 36EH66?]k^Am kAmQtG6CJ A:646 :D :?E6?E:@?2=] tG6CJE9:?8 H6 3FJ :D 92?5A:4<65 3J z2D6J 2?5 >6[Q y@C52?2 w6?<6 D2:5] Q(6VG6 2=H2JD D2:5 H6 @?=J 3FJ H92E H6 =@G6[ 2?5 H6 D6== H92E H6 =@G6 3642FD6 :E >2<6D :E 62DJ]Qk^Am kAmt249 H66<6?5[ <?@H? 2D Q#y (66<6?5Q E@ =@42=D[ E96 D>2== E@H? DH6==D H:E9 9F?5C65D @7 @FE\@7\E@H?6CD[ 2?5 D@>6 7C@> @FE @7 DE2E6] r96DE?FE pG6?F6[ E96 >2:? E9@C@F8972C6[ :D 7:==65 H:E9 42CD 2?5 E96 D:56H2=<D A24<65 H:E9 G:D:E@CD H9@ QE2<6 t2C=92> F?56C E96:C H:?8 2D E96:C @H? =:EE=6 D>2== E@H?[Q D2:5 z2D6J w6?<6[ ch 2?5 2 7@FCE9\86?6C2E:@? t2C=92> C6D:56?E]k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | SoundStack | All Of Our Podcasts kAm%96J ;FDE <6AE 8C@H:?8 2?5 8C@H:?8 — D@[ H96? E96 =@42= 4@7766 D9@A D9FEE6C65 :ED 5@@CD[ E96J <?6H :E H2D <:D>6E]k^AmkAmQx 766= =:<6 A6@A=6 ;FDE 6IA64E65 FD E@ ;FDE 5@ :E[Q y@C52?2 w6?<6 D2:5[ 6>A92D:K:?8 E92E E96J 5@?VE H2?E E@ >2<6 E96:C D>2== E@H? Qw6?<6\G:==6]Q %96J ;FDE H2?E E@ Q5@ @FC E9:?8]Qk^AmkAmQxE 76=E C62==J @C82?:4[Q D96 D2:5] QxVG6 D2:5 2== 2=@?8 E92E E9:D :D 3:886C E92? z2D6J 2?5 >6] xEVD 2 4@>>F?:EJ E9:?8]Qk^AmkAmq67@C6 E96 4@7766 D9@A 925 6G6? 4=@D65 2?5 H2D ;FDE 2 CF>@C[ E96 w6?<6D 5C62>65 FA Qr27é {F=F[Q ?2>65 7@C E96:C J@F?86DE 52F89E6C[ {F=F[ H9@ 92D 2 4@8?:E:G6 5:D23:=:EJ]k^Am Kasey Henke and his wife Jordana Henke stand for a photo at RJ Home South, one of their stores in Earlham on Thursday, Sept. 10, 2026. Zach Boyden-Holmes, Des Moines Register kAmQ(6 ;FDE H2?E65 2 A=246 ?@E @?=J 7@C 4@>>F?:EJ 2?5 @FC 4FDE@>6CD[ 3FE 7@C {F=F E@ 92G6 @AA@CEF?:E:6D :7 D96 H2?E65 E@[Q y@C52?2 w6?<6 D2:5] z2D6J w6?<6[ H9@ 92D 2 4F=:?2CJ 324<8C@F?5[ H:== 96=A :? E96 <:E496? H9:=6 y@C52?2 w6?<6 >2J H9:A FA 2 =2EE6 96C6 2?5 E96C6]k^Am kAm%96J A=2? E@ @A6? E96 4276 7@C E96 a_ae 9@=:52J D62D@?[ 2D E96:C 7@FCE9 —2?5 A@DD:3=J 7:?2= — DE@C67C@?E :? t2C=92>]k^AmkAm%96 6>AEJ 4@7766 D9@A[ H:E9 3C:89E H:?5@HD 2?5 76H C6>?2?ED @7 E96 AC:@C 4276[ H:== D@@? 36 7:==65 H:E9 E96 D2>6 492C> E96 w6?<6D 92G6 4FC2E65 :? E96:C @E96C DE@C6D] %96 4@FA=6 9:?E65 2E 3C:?8:?8 D@>6 @7 t2C=92>VD 9:DE@CJ E@ E96 4FCC6?E=J 32CC6? H2==D]k^Am kAmQ(6VC6 8@:?8 E@ A2J 9@>286 E@ t2C=92>[Q y@C52?2 w6?<6 D2:5] Q(6 ;FDE H2?E :E E@ 766= =:<6 J@FC ?6:893@C9@@5 4276 E92EVD 366? 96C6 7@C6G6C]Qk^Am 0 Comments The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Most Popular Casey's buys Oklahoma convenience chain, continuing southward growth Casey's will continue its southward expansion with another convenience store chain acquisition, this time in Oklahoma. 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Casey's buys Oklahoma convenience chain, continuing southward growth Casey's will continue its southward expansion with another convenience store chain acquisition, this time in Oklahoma.
