How the University of Minnesota puts a price on college athletes

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Jeremiah Carter, the Minnesota Gophers' executive associate athletic director for NIL and risk management, sits in his office in the Athletes Village complex on July 17.

Jeremiah Carter, the Minnesota Gophers' executive associate athletic director for NIL and risk management, sits in his office in the Athletes Village complex on July 17. (Justin Enriquez / The Minnesota Star Tribune)

Justin Enriquez/Minnesota Star Tribune/TNS

Niko Medved and the Gophers lost to Rutgers in their first Big Ten tournament game on Wednesday, March 11.

Niko Medved and the Gophers lost to Rutgers in their first Big Ten tournament game on Wednesday, March 11. (Carlos Gonzalez / The Minnesota Star Tribune)

Carlos Gonzalez/Minnesota Star Tribune/TNS

Mark Coyle, University of Minnesota athletic director, shown in 2023.

Mark Coyle, University of Minnesota athletic director, shown in 2023. (Alex Kormann / The Minnesota Star Tribune)

Alex Kormann/Minnesota Star Tribune/TNS

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Chip Scoggins, Star Tribune

MINNEAPOLIS — Mark Coyle knew he needed guidance. College sports were barreling toward a radically new existence, one in which universities would be allowed to pay athletes directly. Athletic departments would be required to manage a salary cap in distributing millions of dollars to athletes.